DACIA WINS BEST VALUE BRAND AT AUTO TRADER NEW CAR AWARDS 2018

  • Dacia scoops a top prize at the Auto Trader New Car Awards 2018
  • Auto Trader’s New Car Awards are voted for by 43,000 real car owners
  • Dacia Duster, Sandero and Logan MCV were also recently revealed as the UK’s three most affordable cars to buy and run
  • Five years after launch Dacia still offers the most affordable cars in the UK

Dacia has been awarded the title of Best Value Brand at the Auto Trader New Car Awards 2018.

Voted for by 43,000 real car owners, Dacia proved to be a firm favourite with the public beating both Skoda and Kia, who came in second and third place respectively.

Unlike other car awards, the second annual Auto Trader New Car Award winners were based on the honest opinions of those who have bought, driven and lived with their new vehicles.

Ivan Aistrop, Auto Trader’s Road Test Editor, said: “Value is what the Dacia brand is all about, and this award shows that that message has really struck a chord with car buyers. After all, everyone likes to feel like they’ve got a good deal, and with a Dacia, you’ve every right to feel as smug as you like. No other car company can offer such aggressive pricing, offering a new-car alternative for buyers on a used-car budget. Long may it continue.”

Speaking on the win for Dacia, Louise O’Sullivan, Head of Dacia UK, said: “We’re delighted with our latest award win! It’s fantastic to see that Dacia’s incredible value for money offer is resonating so strongly with UK car owners and our cars are proving to be top choices every day for drivers. It’s not just about affordable prices, by keeping things simple we’re able to offer high quality cars with proven reliability, still offering the lowest priced new cars for sale in the UK, five years after we launched.”

Adding to its amazing value-for-money credentials, Dacia also recently topped cap hpi’s Pence Per Mile (PPM) ratings, which reveal the cheapest cars to buy and run in 2018, with the Duster, Sandero and Logan MCV taking the top three spots for affordability.

The award-winning Dacia range consists of the Duster SUV, the Sandero supermini – still the most affordable new car on sale in the UK, the Sandero Stepway, the UK’s most popular Dacia model, the Logan MCV and crossover-inspired Logan MCV Stepway. Dacia has now sold more than 120,000 cars to customers across the UK.

For more information on the Dacia range please visit www.dacia.co.uk.

ENDS

About Dacia

Dacia has a long history associated with Renault, the French brand first working with Dacia plants in Romania in the 1960s, before acquiring them fully in 1999. The brand concept is simple: to shake up preconceived ideas. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.

Dacia vehicles offer exceptional value for money. Reliable and resistant, they embody the best of Renault expertise. Relaunched by parent company Groupe Renault in 2004, the Dacia range has been expanding constantly and buyers have a wide array of vehicles to choose from, ranging from Dacia Duster, a sporty all-terrain vehicle, to light commercial vehicles or family vehicles such as the Dacia Sandero and Dacia Logan MCV. The concept continues to enjoy great success with over 5 million Dacias sold in Europe since the brand’s revival in 2004. 

Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. Dacia was one of only four out of 36 manufacturers to receive five-star reliability ratings in the 2017 Which? Car Survey, outperforming many well established and premium brands. The Dacia Sandero has been awarded the title of “Best Small Car under £12,000” by What Car? for six consecutive years (2018, 2017, 2016, 2015, 2014, 2013). More than 120,000 Dacia vehicles have been sold in the UK to date.

For further information please visit www.press.dacia.co.uk or @RenaultUKPR or contact:

Matthew Bendall
Head of Press & Public Relations
matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247

Callum Chamberlain
Product and Corporate Communications Manager – Dacia
callum.chamberlain@renault.co.uk – 01923 697512 – 07989 434003

Chloe Yemm
Product and Corporate Communications Manager – Renault
chloe.yemm@renault.co.uk – 01923 697342 – 07773 048531

Oliver Lowe
Product & Corporate Communications Manager – LCV & Fleet
Oliver.lowe@renault.co.uk - 01923 697878 - 07816 397540

Lisa Haworth-Langford
Press Fleet & Events Manager
lisa.haworth-langford@renault.co.uk – 01923 697537 – 07968 128886

Charlie Roper
Press Relations Coordinator
charlie.roper@renault.co.uk – 01923 697778 – 07816 641843

Emma Stacey
Communications Assistant
emma.stacey@renault.co.uk – 01923 697363

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