DACIA BECOMES PRINCIPAL PARTNER OF ENGLAND RUGBY LEAGUE

  • Dacia has become the principal partner of England Rugby League
  • The four-year deal will see Dacia take pride of place on the front of all England Rugby League national team’s shirts
  • Dacia has been involved with Rugby League since 2016, as the official car partner of the Rugby Football League and title sponsors of the Dacia Magic Weekend and Dacia World Club Series

Dacia has announced it has become the principal partner of England Rugby League ahead of this year’s Denver Test and International Series against the New Zealand Kiwis.

The four-year deal will see Dacia take pride of place on the front of the national team’s playing shirts across England Men’s, Knights, Academy, Youth, Women and Wheelchair teams, until the end of 2021, including the next Rugby League World Cup which will be held in England.

Dacia has been involved with Rugby League since 2016, as the official car partner of the Rugby Football League and title sponsors of the Dacia Magic Weekend and Dacia World Club Series.

The Dacia brand is all about community and through its Rugby Football League partnership, Dacia has supported all levels of the game, by providing grassroots clubs with training sessions with professional coaches and players from the Betfred Super League as part of the Dacia #FlairPlay Awards.

Interim Rugby Football League Chief Executive, Ralph Rimmer, said, “After the success of reaching a World Cup final in 2017, this year is hugely important for England Rugby League as we take a Test match to North America for the first time in 18 years and face New Zealand in a three-match Autumn International Series.

“Dacia has been a fantastic supporter of Rugby League throughout its time involved with the sport, from grassroots level to Betfred Super League and their commitment is shown through the extension of its partnership to include all the England Rugby League teams.

“We have been working closely with the Dacia team on this new partnership for a number of months and I know that this long term deal, that sees them involved with England until after the 2021 World Cup, will be a great benefit for the sport and for them.”

In 2017, Dacia also extended its support by becoming Principal Partner of England Wheelchair’s Rugby League team for the 2017 World Cup held in France, which saw the brand feature on the team’s playing shirts throughout the tournament.

Fans will first see the partnership in action when the 2018 England Rugby League kit, produced by hummel, is launched on Monday, June 18th.

Louise O’Sullivan, Head of Dacia UK, said: “We’re very proud to be extending our association with Rugby League to become the principle partner of England teams across all ages, genders and abilities. The inclusivity and community nature of the sport were some of the core values that we recognised when we first started our relationship with the Rugby Football League and they continue to be central to our plans as we move forward in our new role.”

England take on New Zealand at Sports Authority Field at Mile High in Denver, Colorado, USA on Saturday, June 23 which will be broadcast live on BBC2 at 9pm.

The two sides are also involved in a three-match International Test Series which starts on Saturday, October 27 at KCOM Stadium, Hull, with the second test at Anfield, Liverpool on Saturday, November 3 and concludes at Elland Road, Leeds on Sunday, November 11.

For more information on the Dacia range please visit www.dacia.co.uk.

ENDS

About Dacia

Dacia has a long history associated with Renault, the French brand first working with Dacia plants in Romania in the 1960s, before acquiring them fully in 1999. The brand concept is simple: to shake up preconceived ideas. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.

Dacia vehicles offer exceptional value for money. Reliable and resistant, they embody the best of Renault expertise. Relaunched by parent company Groupe Renault in 2004, the Dacia range has been expanding constantly and buyers have a wide array of vehicles to choose from, ranging from Dacia Duster, a sporty all-terrain vehicle, to light commercial vehicles or family vehicles such as the Dacia Sandero and Dacia Logan MCV. The concept continues to enjoy great success with over 5 million Dacias sold in Europe since the brand’s revival in 2004. 

Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. Dacia was named Best Value Brand at the Auto Trader New Car Awards 2018, voted for by 43,000 real UK car owners. Dacia was one of only four out of 36 manufacturers to receive five-star reliability ratings in the 2017 Which? Car Survey, outperforming many well established and premium brands. The Dacia Sandero has been awarded the title of “Best Small Car under £12,000” by What Car? for six consecutive years (2018, 2017, 2016, 2015, 2014, 2013). More than 120,000 Dacia vehicles have been sold in the UK to date.

 

For further information please visit www.press.dacia.co.uk or @RenaultUKPR or contact:

Matthew Bendall
Head of Press & Public Relations
matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247

Callum Chamberlain
Product and Corporate Communications Manager – Dacia
callum.chamberlain@renault.co.uk – 01923 697512 – 07989 434003

Chloe Yemm
Product and Corporate Communications Manager – Renault
chloe.yemm@renault.co.uk – 01923 697342 – 07773 048531

Oliver Lowe
Product & Corporate Communications Manager – LCV & Fleet
Oliver.lowe@renault.co.uk - 01923 697878 - 07816 397540

Lisa Haworth-Langford
Press Fleet & Events Manager
lisa.haworth-langford@renault.co.uk – 01923 697537 – 07968 128886

Charlie Roper
Press Relations Coordinator
charlie.roper@renault.co.uk – 01923 697778 – 07816 641843

Emma Stacey
Communications Assistant
emma.stacey@renault.co.uk – 01923 697363

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